Founded in 2023 by two friends, Max and Lewis, Exceed was born from a shared belief that limits are meant to be challenged.
Raised in Swansea, Wales, we grew up surrounded by big ideas but small expectations. Too often, we were told what was “realistic” how far we could go, what was possible, and when to stop. We chose a different path.
Exceed represents the journey from vision to reality. It’s about pushing beyond the boundaries set by others and refusing to settle for average. Every piece we create is inspired by resilience, ambition, and the mindset of always going one step further even when no one’s watching.
This isn’t just a brand.
It’s a reminder to outgrow doubt, outwork limits, and exceed what you were told you could be.
Welcome to Exceed.